KFC spices up the holidays with a new “mini-movie,” a 15-minute film/commercial that will air Dec. 13 at noon, dubbed “A Recipe for Seduction,” on the Lifetime Network.
The film is the latest in a series of high-profile chicken chain holiday publicity stunts and its parent company, Yum Brands Inc. YUM, -0.93 percent percent
KFC has sold a fried chicken-scented fireplace to Walmart Inc. so far this season. “WMT, -0.91 percent And Pizza Hut produced a weighted blanket of “Original Pan Pizza” selling for $150.
Yum is also Taco Bell’s parent company, which opened a Palm Springs resort and hotel that sold out of bookings in minutes and had a Valentine’s Day sweepstakes to host a wedding at its Las Vegas Strip venue.
The Lifetime movie is seen by KFC as a diversion from the pressures of the coronavirus pandemic and lockdowns.
“‘A Seduction Recipe’ is a perfect excuse for curling up at home and happily escaping to your own ever after,” said Andrea Zahumensky, U.S. Chief Marketing Officer of KFC, in a statement.
The movie stars Mario Lopez, known for roles in “Saved By the Bell” and “Feliz NaviDAD” in this year’s Lifetime Holiday movie. He has also starred in a number of other made-for-TV movies and on numerous TV shows.
He plays Colonel Harland Sanders, the founder of KFC and the permanent face of the brand, in A Recipe for Seduction.”
For the year to date, Yum stock is up 4.6 percent, while the S&P 500 index SPX has gained 14.7 percent for the year to date, -0.33 percent.